TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Services marketing: text and cases
SN  - 978007068222 
U1  - 658.8 NAR  
PY  - 2010///
CY  - Chennai
PB  - McGraw Hill Education (India) pvt lrd
N1  - Includes bibliographical references and index 
ER  -