TY  - BOOK
AU  - Ennew, Christine
AU  - Waite, Nigel, 
TI  - Financial services marketing: an international guide to principles and practice
SN  - 9781138684522 
U1  - 332.10688 ENN  
CY  - New York : Routledge, Taylor & Francis Group, 2018 
KW  - Financial services industry - Marketing. 
N1  - Includes bibliographical references and index. 
ER  -