Adamou, Betty <br/><br/>
Games and gamification in market research  increasing consumer engagement in research for business success 
Betty Adamou 
 - London  Kogan Page Ltd  2019 
 - xxii, 333p  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780749483357  
<br/><br/><label>Dewey Class. No.: </label>658.83015193 ADA