TY - BOOK AU - Lowdermilk, Travis AU - Rich, Jessica  TI - The customer-driven playbook: converting customer feedback into successful products SN - 9789352136179  U1 - 658.575 LOW  PY - 2017/// CY - New Delhi PB - SPD (Shroff Publishers & Distributors pvt ltd) N1 - Includes bibliographical references and index  ER -