TY  - BOOK
AU  - Newman, Martin
AU  - McDonald, Malcolm 
TI  - 100 practical ways to improve customer experience: achieve end-to-end customer engagement in a multi-channel world
SN  - 9780749482671 
U1  - 658.812 NEW  
PY  - 2018///
CY  - London
PB  - Kogan Page
N1  - Includes bibliographical references and index 
ER  -