Coleman, Darren <br/><br/>
Building brand experiences  A practical guide to retaining brand relevance 

 - London  Kogan Page  2018 
 - xiv, 280p  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780749481568  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Branding (Marketing); Consumers preferences; Consumer satisfaction 
<br/><br/><label>Dewey Class. No.: </label>658.827 COL