Grigsby, Mike <br/><br/>
Marketing analytics  A practical guide to improving consumer insights using data techniques 

 - 2nd ed.   
 - London  Kogan Page  2018 
 - xiv, 217p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9780749482169  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing research; Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83 GRI