TY  - BOOK
AU  - Zeithaml, Valarie A. 
TI  - Services marketing ; integrating customer focus across the firm
SN  - 9789353160777 
U1  - 658.8 SER 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt Ltd
N1  - Includes index 
ER  -