TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - The New strategic brand management: creating and sustaining brand equity long term
U1  - 658.827 KAP  
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page India Pvt Ltd
KW  - Brands; Branding; Brand management 
N1  - Includes bibliographical references and index 
ER  -