TY  - BOOK
AU  - Wright, Ted
TI  - Fizz: Harness the power of word of mouth marketing to drive brand growth
SN  - 9789339219468 
U1  - 658.872 WIR  
PY  - 2015///
CY  - New Delhi
PB  - McGraw-Hill Education (India) Pvt Ltd
KW  - Communication in marketing; Branding (Marketing) 
N1  - Includes index 
ER  -