McEwan, William J. <br/><br/>
Married to the brand  why consumers bond with some brands for life  lessons from 60 years of research into the psy.... 

 - New York  Gallup Press  2005 
 - 135 p.  
<br/><br/><label>ISBN: </label>9781595620057  
<br/><br/><label>Dewey Class. No.: </label>658.8343 MCE