TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan Setiawan, Iwan 
TI  - Marketing 4.0: moving from traditional to digital
SN  - 9788126566938 
U1  - 658.8 KOT  
PY  - 2017///
CY  - New Delhi
PB  - Wiley India pvt Ltd
N1  - Includes bibliographical references and index 
ER  -