TY  - BOOK
AU  - Palmatier, Robert W
AU  - Sridhar, Shrihari 
TI  - Marketing strategy: based on first principles and data analytics
SN  - 9781137526236 
U1  - 658.802 PAL  
PY  - 2017///
CY  - London
PB  - Palgrave
N1  - Includes bibliographical references and index 
ER  -