TY  - BOOK
AU  - Peter, J. Paul
ED  - Donnelly, James H. 
TI  - A Preface to marketing management
U1  - 658.8 PET  
PY  - 1997///
CY  - Chicago
PB  - Irwin Book Team
KW  - Marketing- management 
N1  - Includes bibliographical references and index 
ER  -