Peter, J. Paul <br/><br/>
A Preface to marketing management 
J. Paul Peter and James H. Donnelly 
 - 7th ed.   
 - Chicago  Irwin Book Team  1997 
 - xi, 368p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing- management 
<br/><br/><label>Dewey Class. No.: </label>658.8 PET