Rossiter, John R. <br/><br/>
Advertising and promotion management 
by John R. Rossiter and Larry Percy 
 - Singapore  McGraw-Hill Book Co  1987 
 - xix, 649p  
<br/><br/> Includes index  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Advertising; Sales promotion 
<br/><br/><label>Dewey Class. No.: </label>659.1 ROS