TY  - BOOK
AU  - Kumar, Dinesh
AU  - Gupta, Punam 
TI  - Rural Marketing: Challenges and opportunities
SN  - 9789386062765 
U1  - 658.8 KUM  
PY  - 2017///
CY  - New Delhi
PB  - Sage publications India pvt ltd
N1  - Includes bibliographical references and index 
ER  -