TY  - BOOK
AU  - Nagle, Thomas T
AU  - Hogan, John E Zale, Joseph 
TI  - The strategy and tactics of pricing: a guide to growing more profitably
SN  - 9781138227095 
U1  - 658.816 NAG  
PY  - 2014///
CY  - New York
PB  - Routledge
N1  - Includes bibliographical references and index 
ER  -