TY  - BOOK
AU  - Rosenberg, Jerry M.
TI  - Dictionary of marketing & advertising
SN  - 9780471025023 
U1  - 658.8003 ROS(Ref.)  
PY  - 1995///
CY  - New York
PB  - John Wiley & Sons Inc
KW  - Marketing-Dictionaries; Advertising-Dictionaries 
N1  - Includes bibliographical references 
ER  -