Rosenberg, Jerry M. <br/><br/>
Dictionary of marketing & advertising 

 - New York  John Wiley & Sons Inc  1995 
 - xii, 371p  
<br/><br/> Includes bibliographical references  
<br/><br/><label>ISBN: </label>9780471025023  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing-Dictionaries; Advertising-Dictionaries 
<br/><br/><label>Dewey Class. No.: </label>658.8003 ROS(Ref.)