TY  - BOOK
AU  - Alon, Ilan 
TI  - Global marketing: contemporary theory, practice, and cases
SN  - 9781138807884 
U1  - 658.848 GLO 
PY  - 2017///
CY  - London
PB  - Routledge
N1  - Includes bibliographical references and index 
ER  -