Global marketing  contemporary theory, practice, and cases 
Ilan Alon...[et al] 
 - 2nd ed.  
 - London  Routledge  2017 
 - xxvi, 699p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9781138807884  
<br/><br/><label>Dewey Class. No.: </label>658.848 GLO