TY  - BOOK
AU  - Barnes, Cindy
AU  - Blake, Helen Howard, Tamara 
TI  - Selling your value proposition: how to transform your business into a selling organization
SN  - 9780749479916 
U1  - 658.85 BAR  
PY  - 2017///
CY  - London
PB  - Kogan page ltd
N1  - Includes bibliographical references and index 
ER  -