TY  - BOOK
AU  - Russell, J. Thomas
AU  - Lane, W. Ronald 
TI  - Kleppner's advertising procedure
U1  - 659.13 RUS  
PY  - 1990///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Advertising 
N1  - Includes index 
ER  -