Russell, J. Thomas <br/><br/>
Kleppner's advertising procedure 

 - 11th ed.   
 - New Jersey  Prentice-Hall  1990 
 - xviii, 718p  
<br/><br/> Includes index  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.13 RUS