TY  - BOOK
AU  - Channon, Charles 
TI  - Advertising works 3: Papers from the IPA advertising effectiveness awards
U1  - 659.111 ADV 
PY  - 1985///
CY  - London
PB  - Holt Rinehart and Winston
KW  - Advertising- Great Britain- Case studies 
N1  - Include index 
ER  -