Advertising works 3  Papers from the IPA advertising effectiveness awards 

 - London  Holt Rinehart and Winston  1985 
 - xv, 317p  
<br/><br/> Include index  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Advertising- Great Britain- Case studies 
<br/><br/><label>Dewey Class. No.: </label>659.111 ADV