Relationship marketing for competitive advantage  winning and keeping customers 
Adrian Payne ... [et al.]. 
 - Boston  Butterworth-Heinemann  1995 
 - x, 304 p. :  
<br/><br/> "Published on behalf of the Chartered Institute of Marketing". Includes index.  
<br/><br/><label>ISBN: </label>075062020X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.; Relationship marketing.; Consumer satisfaction.; Customer services. 
<br/><br/><label>Dewey Class. No.: </label>658.812 REL