Hiebing, Roman G. The successful marketing plan a disciplined and comprehensive approach Roman G. Hiebing, Scott W. Cooper. - 2nd ed. - Lincolnwood, Ill. NTC Business Books 1997 - xxxiv, 510 p. : Includes index. ISBN: 0844232033 Subjects--Topical Terms: Marketing - Planning. Dewey Class. No.: 658.802 HIE