Hiebing, Roman G. <br/><br/>
The successful marketing plan  a disciplined and comprehensive approach 
Roman G. Hiebing, Scott W. Cooper. 
 - 2nd ed.  
 - Lincolnwood, Ill.  NTC Business Books  1997 
 - xxxiv, 510 p. :  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0844232033  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Planning. 
<br/><br/><label>Dewey Class. No.: </label>658.802 HIE