TY  - BOOK
AU  - Lury, Giles
TI  - Building brands: 76 modern marketing stories
U1  - 658.827 LUR  
PY  - 2017///
CY  - New Delhi
PB  - Viva Books Pvt LTd
KW  - Brands- World's; Famous Brands- World's; Brands and marketing; Branding, Innovation, Strategy and communication 
ER  -