TY  - BOOK
AU  - Aggarwal, Ashita Kamath, Renuka 
ED  - SPJIMR 
TI  - IMPACT: Case studies in Marketing effectiveness; Selected entries from SPJIMR marketing impact awards 2014
SN  - 9788192271958 
U1  - 658.8 CAS 
PY  - 2015///
CY  - Mumbai
PB  - Strategic Academic unit (SAU)-Marketing SPJIMR
ER  -