IMPACT  Case studies in Marketing effectiveness; Selected entries from SPJIMR marketing impact awards 2014 
Compiled & edited by Ashita Aggarwal & Renuka Kamath 
 - Mumbai  Strategic Academic unit (SAU)-Marketing SPJIMR  2015 
 - 220p  
<br/><br/><label>ISBN: </label>9788192271958  
<br/><br/><label>Dewey Class. No.: </label>658.8 CAS