TY  - BOOK
AU  - Nguyen, Bang Melewar, T C Schultz, Don E. 
TI  - Asia branding: connecting brands, consumers & companies
U1  - 658.827095 ASI 
PY  - 2017///
CY  - London
PB  - Palgrave
N1  - Includes bibliographical references and index 
ER  -