Boyd, Harper W. <br/><br/>
Marketing research  text and cases 
Harper W. Boyd, Ralph Westfall and Stanley F. Stasch 
 - 6th ed.   
 - Delhi  Richard Irwin Inc  1985 
 - xv, : 836p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.83 BOY