Shimp, Terence A <br/><br/>
Integrated marketing communication in advertising and promotion 

 - 8th ed.   
 - New Delhi  Cengage Learning  2010 
 - xx, : 666p  
<br/><br/> Inlcudes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>659.1 SHI