TY  - BOOK
AU  - Chawla, Deepak
AU  - Sondhi, Neena 
TI  - Research methodology: concepts and cases
SN  - 9789325982390
U1  - 300.72 CHA  
PY  - 2016///
CY  - New Delhi
PB  - Vikas Publishing House Pvt Ltd
KW  - Research methodology
N1  - Includes index
N2  - The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations
ER  -