Arens, William F <br/><br/>
Contemporary advertising 

 - 10th ed.   
 - New Delhi  Tata McGraw Hill education pvt ltd  2008 
 - xxxiv, : v.p  
<br/><br/> Including bibliogrphical references and index  
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE