TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan 
TI  - Marketing research: an applied orientation
U1  - 658.83 MAL  
PY  - 2016///
CY  - New Delhi
PB  - Pearson India education pvt ltd
N1  - Includes bibliographical references and index 
ER  -