Malhotra, Naresh K. <br/><br/>
Marketing research  an applied orientation 
by Naresh K. Malhotra & Satyabhusan Dash 
 - 7 ed.   
 - New Delhi  Pearson India education pvt ltd  2016 
 - xxx, : 968p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL