Schiffman, Leon G <br/><br/>
Consumer behavior 
Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar 
 - 11th ed.   
 - Delhi  pearson  2016 
 - xxvii, : 508p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9789332537644  
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH