Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler & kevin Lane Keller 
 - 15th ed.  
 - Noida  Pearson India education services pvt ltd  2016 
 - xxvi, : 756p  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9789332557185  
<br/><br/><label>Dewey Class. No.: </label>658.802 KOT