TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A Purani, Keyoor 
TI  - Advertising and promotion: an integrated marketing communications perspective
U1  - 659.1 BEL  
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education (India) pvt ltd
N1  - Includes index 
ER  -