Belch, George E <br/><br/>
Advertising and promotion  an integrated marketing communications perspective 
George E. Belch, Michael A. Belch, Keyoor Purani 
 - 9th (Spl. Indian ed) ed.   
 - New Delhi  McGraw Hill Education (India) pvt ltd  2013 
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL