Schultz, Don E <br/><br/>
Integrated marketing communication 
Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn 
 - Illinois  NTC Business Books  1993 
 - xvii, : 218p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.802 SCH