TY  - BOOK
AU  - Lovelock, Christopher
AU  - Jochen, Lovelock Chatterjee, Jayanta 
TI  - Service marketing: people technology, strategy
U1  - 658.8 LOV  
PY  - 2011///
CY  - Noida
PB  - Dorling Kindersley (India) pvt ltd
N1  - Includes bibliographical references and index 
ER  -