TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar kumar, S. Ramesh 
TI  - Consumer behavior
U1  - 658.8342 SCH  
PY  - 2010///
CY  - New Delhi
PB  - Dorling Kindersley (India) pvt ltd
N1  - Inacludes bibliographical references and index 
ER  -