Ramaswamy, V.S <br/><br/>
Marketing management  global parspective Indian context 
by V.S. Ramaswamy and S. Namakumari 
 - 5th ed.  
 - New Delhi  McGraw hill education (India) pvt ltd  2013 
 - xiv, 788 p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9781259026416  
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM