TY  - BOOK
AU  - D'Alessandro, David F.
AU  - Owens, Michele 
TI  - Brand warfare: 10 rules for building the killer brand 
U1  - 658.827 DAL  
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw hill publishing co ltd
N1  - Includes index 
ER  -