D'Alessandro, David F. <br/><br/>
Brand warfare  10 rules for building the killer brand   lession for new and old economy players 
by David F D'Alessandro with Michele Owens 
 - New Delhi  Tata McGraw hill publishing co ltd  2001 
 - xviii, : 184p.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.827 DAL