TY  - BOOK
AU  - Maclaran, Pauline 
TI  - The Sage Handbook of marketing theory
SN  - 9781446270516 
U1  - 658.8 HAN(Ref.) 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publication
N1  - Includes bibliographical references and index 
ER  -